[i:Vibes] Stretch & Vern Drop New Remixes For Maddog's 'I'm Alive'

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Stretch & Vern Drop New Remixes For Maddog's 'I'm Alive'

15:18 - April 16, 2019

by davehart

© London Records Take a step back to 1996 and remember a real old house classic from Stretch & Vern with their Maddog alias. ‘I’m Alive’ really is alive with brand new remixes and an updated 2019 original…

It’s 1996, the undeniable looping sound of Earth, Wind and Fire’s ‘Boogie Wonderland’ reverberates around the world. This is not the well-loved jive inducing disco hit instead it is Stretch & Vern’s eminent track ‘I’m Alive’; which heavily sampled the disco original. It was hard to escape Stretch & Vern’s dance hit, which lit up the national airwaves.

Becoming somewhat omnipresent across TV and Radio, the track was crowned as an original Pete Tong ‘Essential New Tune’, going to #6 in the UK charts, #1 in the Official Dance Charts and #1 in the Billboard Charts USA; and sound tracking a Coca Cola campaign. Building on what was to become a genre defining moment, the track sold over 1 million physical copies; something very different to today’s musical consumption.

Catapulting Stretch & Vern into the mainstream, an ultra-glam dance video and appearance on Top Of The Pops 1997 followed. Featuring as a signature moment in time, marrying the scenes of house, disco and rap together, the track attracted support from the likes of Fatboy Slim, The Chemical Brothers, Pete Tong and Carl Cox.

Having made such an impression on the mainstream and dance music industries at large, ‘I’m Alive’ becomes key to London Records opening their archives. In such a momentous move, the famed and respected imprint will be re-issuing seminal tracks from its sizeable back catalogue; refreshing them and repurposing them for the modern day with brand new remixes.

Featuring two hot topic contemporary producers, remixes of ‘I’m Alive’ come from Scottish DJ and production duo, Illyus & Barrientos, along with Norwegian space-disco connoisseur Prins Thomas, Wax Worx and Andrew Galea. Representing varying areas of today’s dance music landscape, heavy support has already come from all corners of the industry; from Disclosure, Claptone, Claude Von Stroke and Richie Hawtin to Auntie Flo, The Black Madonna, Joris Voorn and even Roger Sanchez. Radio support has also come from BBC Radio 1’s Pete Tong and MistaJam, as well as numerous plays on Kiss FM and Kiss Fresh.