[i:Vibes] Help The Chemical Brothers Brotherhood

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Help The Chemical Brothers Brotherhood

22:50 - August 10, 2008

by davehart

© Chemical Brothers The Chemical Brothers are looking for you to submit your mad night out photo's and video clips for use on their YouTube channel. It's all to celebrate the release of their new album 'The Brotherhood' and it’s and looks fun to get involved with...

We broke the news of the Chemical Brothers new album 'The Brotherhood' back in early July here at i:Vibes (Read the story here) and you will be please to know its out right now. The new album is more or less another best of compilation from the brothers but with the addition of a second disc consisting off all their 'Electronic Battle Weapon' release, which have never been out on CD before.

They are not just cashing in on their classic singles though as they are releasing a brand new single this month called 'Midnight Madness'. That is the catalyst for this new project. They want you to take a picture or make your own short video clip in your part of the world documenting what madness goes on at the stroke of midnight. It can be anything from sitting at home with a few mates playing Jenga to a mad party night in the middle of the forest with only a fire for company. It's all about creating a global view of what goes on around the world bang on the stroke of midnight.

They are using Google Earth to tag the location of this madness so when you have your article ready for submission you can tag it on the map and look at other submissions from around the world.

"We're looking for creative people worldwide to get involved as we bring together filmmakers and artists through the technology of Google Earth. This is an exciting invitation to participate, and you can do so by making a short film clip or photograph that revolves around the theme of ʻMidnight Madnessʼ

Make your own short film clip (from 2 to 20 seconds), or take a photograph, celebrating the insanity that goes on at the stroke of midnight and related to the specific point of origin. Then upload it to Google Earth via The Chemical Brothersʼ website, and tag it to its exact global location. To do this you will need to have your own YouTube or Flickr account, and the site will walk you through the process of submitting your content.

The Midnight Madness global video project is a celebration of the odd things that people get up to at the midnight hour – take that as the brief. Think local. How would your film sit within Google Earth, and how does it relate to your location? Your film will be tagged to where you shot it."

The deadline for entries is the 25th August but the sooner you can send them in the better.

Chemical Brothers new single will be released on digital formats on the 18th August and then on the traditional long player on the 1st September.