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Microsoft presented its new Windows Media software in Seattle on Monday. It is called Janus and is the latest form of the so-called “Digital Rights Management” platform (DRM).
It can be used to assign an “expiry date” to music downloaded from the internet, i.e. to specify how long the purchaser may use it.
Users of music subscription services on the internet could, in future, download a number of tracks at an extremely reasonable price. They will then not be purchasing the music, but renting it because the songs can only be used for the selected subscription period.
With Janus, Microsoft hopes to match the enormous success of Apple’s iTunes. AOL, Disney, Roxio, Dell and Samsung have already taken to the new DRM and will use the latest software.
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