[i:Vibes] Sneakerz Muzik Launches!

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Sneakerz Muzik Launches!

15:22 - February 2, 2007

by Watts

© Sneakerz Muzik 1Management, the Amsterdam based agency behind the successful Sneakerz parties, is now launching a new concept called Sneakerz Muzik, consisting of a record label (in cooperation with Spinnin' Records) and club nights throughout the Netherlands (organised by Party Planners). Sneakerz Muzik is entirely focussed on a new generation of Dutch producers with which the Netherlands is blessed with at the moment....

SNEAKERZ
The Sneakerz parties evolved from the idea of where new DJ talents should get a chance in the dance scene with help from influential leaders in the industry. Sneakerz is all about connecting the biggest names in the house scene with young upcoming talents. Thanks to this approach, numerous gifted DJs have experienced their professional breakthrough during the past 4 years. Supported by artists such as Erick E and Lucien Foort, relatively unknown DJs bloomed into heavyweights in the game, like one of the innovators of Sneakerz, Fedde le Grand.

SNEAKERZ MUZIK – The Label
In the spirit of Sneakerz, Sneakerz Muzik is prolonging this philosophy and is taking it one step further. The Dutch dance collective is of the opinion that the youngest generation of house producers is still not getting the attention they need and rightly deserve. Therefore, Sneakerz Muzik is offering them a platform, by offering the possibility of releasing tracks on the new Sneakerz Muzik label. This label is a collaboration between 1Management and Spinnin' Records, the biggest independent dance record company in the Netherlands.

Artists, among others, Youri Donatz, Skitzofrenix, Groovenatics, Madskillz, Funkerman, Baggi Begovic and Philip Young will release their own productions or remixes on the new label in 2007. The first track that can be expected is 'That Chicago Song!' by Youri Donatz, which has appeared recently on the well known German compilation CD: 'Top of de Clubs Vol. 33', from Kontor Records.

SNEAKERZ MUZIK – The Parties
Besides the label activities, there will be Sneakerz Muzik parties in various clubs across the Netherlands. De Rechter in Eindhoven has already signed up for the parties and negotiations with Studio 80 in Amsterdam are in progress. Currently Sneakerz Muzik is looking for the more alternative stages in the Netherlands, such as Patronaat in Haarlem and 013 in Tilburg. In the summer time, there will also be events on the beach.

The main goal of these parties is to expand the exposure of the Sneakerz Muzik artists. The visitors will only pay a moderate entrance fee (€5 or €10), despite the fact that the parties will take place on prime time days (on Saturdays and during the holidays). Sneakerz Muzik is aiming at establishing about 40 parties in 2007. More information will follow at http://www.sneakerzmuzik.nl/.