NEW SINGLES & A MUSICAL DIRECTION, A NEW RECORD LABEL, LATE 2015 ARTIST ALBUM, NEW MIX-COMP SERIES & RADIO SHOW + MERCHANDISE LINE & RELOADED WEBSITE LAUNCH: DURAND UNVEILS THE FULL RANGE & SCOPE OF HIS SONIC 2.0!
Today, Tuesday 29/09, Richard Durand, one of the principal players in the trance scene over the last decade, unveils his long-planned restructuring, with a root-and-branch change-up to all areas of his musical province.
Launching today, Reloaded will become the Dutchman’s new ‘all-bases-covered’ marque. With its maxim/mission of “Harder, Faster, Bigger, Bolder… Darker!” it’s a return-to-the-underground reorientation - his first since his career took off, nearly 10 years ago.
The reasoning behind the Reloaded move, Richard himself explains… “As my fans know, I love trance in all its flavours & colours. That’s been reflected in the very broad area of genre I’ve produced & played over my career. However, in the more recent times, I feet that became just too, too broad! I decided a while back that there was a need to focus on what inspires me the most. With that came the realisation that taking my music back underground was a necessity. To that end, I’ve been locked in the studio (having some of the best production months of my life!), developing a lot of music, which – as you’ll see & hear - falls inside a far tighter grouping. Stylistically that means much tougher & grittier tracks, with faster BPMs and all coming with my own twisted twist to them! The next year or so is going to be very exciting and very different. I hope you’ll come along with me and enjoy this ride!”
The first in a succession of Richard Durand revisions will come with the launch of his new label, Reloaded Music, (which will slot into the place of the outgoing Terminal-4 imprint). With ‘Face Of Chaos’, September 28th will give fans first-taste of Durand’s new single material, which will debut, exclusively, same day on Beatport and YouTube (https://youtu.be/GuOg_UHXyW4). It’s already drawn a fevered deck & radio response from DJs, Aly & Fila, Giuseppe Ottaviani, Sneijder, Jordan Suckley, Standerwick and Mark Sherry among them. ‘Chaos’ has also been given swift props by UK music bible DJ Mag, who described it as “stimulating stuff!” The magazine went on to award it a healthy 8/10, saying its: “whipping break-beat loops (think ‘Tour de France’s intro on steroids) and its series of accelerating riffs are each more lashing, fierce and effective than the last!”
The single will swiftly be followed by other Reloaded Music releases, building to a new, more underground slanted artist album (his first since 2012’s ‘Richard Durand Versus The World’) in late 2015. Further Reloading will also occur on the mix-comp front. Having put together the last six editions, ‘In Search Of Sunrise 13.5 – Amsterdam’ (released this July) will be his last, as he relinquishes the reins of the much-revered series. Tracking his new, more propulsive musical theme, in 2016 Durand will be launching a fresh music-compilation series. ‘Reloaded – The First Round – Mixed By Richard Durand’ will become the first in his new, yearly dual-disc compilation line.
Also in sync with the shift will be a raft of other Reloaded-tipped change-ups. Reloaded Radio will be available as an Apple Podcast, through Richard’s Soundcloud & Mixcloud channels. Premiering on the last Friday of each month, it commences Sept 25th 2015. The hour-long show will be a tightly structured summary of his current hottest floor-whackers, along with a 15-minute speed-mix from a Reloaded-minded DJ each month.
You can also get ahead of the merch-curve and fly the ‘Richard Reloaded’ flag right away, with its just-released apparel lines. They’re available now through the freshly ‘reloaded’ RichardDurand.com portal.
“Harder, faster, bigger, bolder, darker” is the mission statement! Reloaded is cocked, locked and supremely ready to rock! Sights adjusted? Finger on the trigger!? Then you know what to do…