» Tune of the week: O.B.M Notion - Marina
 » Classic of the week: Chicane - Offshore
 » Album of the month: Pharmacy: Phase Five - Mixed By Frost Raven
iwc,corum,fake rolex for sale,cartier,montblanc,piaget,fake rolex for sale,rolex datejust,longines,rolex masterpiece,replica tag heuer,rolex yachtmaster,jaeger lecoultre,rolex,hublot,faker rolex for sale,tag heuer,rolex explorer,richard mille
 ç¥´ personal  
Username:    Password:      Autologin    
   Not a registered user? Click >here< to register now. 
   It's free, you get access to all features and can win great prizes!
Search Search:       

© John 00 FlemingThe opinions of one of the biggest trance artists and producers are very worth reading. John 00 Fleming has started a new series of articles with the first discussing the impact of social media on the music industry…

Where ever you go now you are exposed to social media around every corner. Weather it be Facebook, Twitter, Instagram the amount of people who use those platforms grows every single hour. It’s an instant way to find people you know, people you knew and even people you don’t. You can make friends with the click or touch of a simple button. No doubt it has changed the environment we live in.

One question which John 00 Fleming discusses in his late blog entry is just what impact social media has had on the music industry. I do really hate the word blog or vlog but then I’m from a period where social media was a crispy copy of razzle which got spread around the classroom at school. The thoughts of John 00 Fleming, who needs no introduction to those of you with a basic knowledge of dance music are ones to really pay attention to, he knows what he’s talking about.

It’s a series of thoughts this as he goes to answers the many question which fans and clubbers ask him each and every week. The first one on social media is a very good read.


I’ve been DJing and been in the music industry for a long time, so naturally the most common question I get asked from interviews and fans wanting to know what are the biggest changes I’ve seen over this time. There’s far too much to cover in just one blog, so I’ll cover many aspects in a series of blogs ‘things that have changed’. Some will be fun, some will bring tears to your eyes, and you all know me by now, some will be controversial.

Im starting with one from the later, one that instantly stands out for me was the introduction of social media and how it completely shook up the music industry and changed the playing field.

In the early days DJs and producers were judged on how they actually performed, or how well they produced music. It’s was like any other job, say sports or sales, if that team player performed well their careers would flourish, like any great football player for example, people are entertained by a highly skilled player that was an asset to the team and people want to see more of this. In the early days, if a DJ constantly performed well, they would keep pulling in crowds filling the clubs and cause a natural viral buzz of fans that would travel to see more of them resulting in more gigs. The pressure was on to perform well because if you played a poor set and cleared the crowd, you probably wouldn’t get rebooked, it was as simple as that. We all had to up our game to perform to our best ability, constant record shopping to ensure we had cutting edge music preceded by marathon mixing sessions at home learning our tracks. A lot of hard work was needed to invest into our craft.

With the introduction of social media things suddenly changed, it soon became apparent that; fans, promoters, labels, media etc made their judgement on DJs/artists not by how good they performed or the music they produced, but by the results on their social media pages, their eyes heading to how many plays and likes they had. This is what sealed the deal, and unfortunately was manipulated by many increasing those numbers by unscrupulous ways.

It soon became the norm for the next generation of artists having their cameras pointed at the themselves sharing all aspects of their lives in a Kardashian esq reality style. In fact so important that many big DJ’s today employ and fly around the world a full time personal photographer along with paying a five figure sum to social media companies ensuring they hit those click numbers.

In my long experience of working alongside colleagues and artists, the most talented musicians/DJs and studio geeks are not very confident and shy people, having cameras pointed at them makes them feel awkward, writing words uneasy. They also have to deal with online trolls and bullying, something that they find challenging to deal with often contributing to mental health problems.

In todays world, those talented studio geeks are struggling to accept/be comfortable with an open social media culture, they’re in their comfort zone in their studios or performing discreetly in a dark DJ both, they can’t afford expensive social media companies, they can’t think of good posting opportunities, their clicks are low due to this and pay the ultimate price of not being able to get gigs.

Sadly, today if you work in the digital social world or have good knowledge of this, you’re more likely to break a career in the music industry, rather than the shy dedicated studio geek and passionate bedroom DJ, yes it pains me to say this. Unfair playing field going back to my football analogy. We can’t change this, it’s digital evolution, learn and embrace it or lose out.

To somehow put a positive spin on this, I’m one of those shy artists, always been a little socially awkward, I’m happy been shut away in a studio by myself for hours. I hate been lit up in the DJ booth and always ask the lighting guy to make the booth as dark as possible. The introduction of social media was my worst nightmare, it’s took me years to get more confident to post pics of myself. Im still not great, but I’ve got in my flow. Blogs like this are like a therapy session, I like share open and honest experiences away from the shiny glam social world. If I can do this, so can you. Find something you’re comfortable talking about, sharing your geek knowledge and experience is worth a 1000 times more than a filtered big crowd shot. That’s your gold right there.

We can’t change this new world, I admire the big stars that have embraced social media, they are smart, clever and fun to follow. They are pushing electronic music to the masses that in return trickle their way to the specialist worlds, so we need to thank them as it also feeds the underground. As uncomfortable as it maybe for many, you must embrace social media, its your shopfront to your career, don’t get obsessed with click and like numbers, just find your flow and they will organically come to you.

John 00 Fleming


Related links Related Links
Tell a friend Tell a friend
Share this article by clicking the button below.

Bookmark and Share
comments powered by Disqus

Latest news
Waen Returns To Pharmacy With Wanderer
   (19:19 - August 10, 2020)
Joris Voorn Takes Command Of The Global Underground City Series
   (23:52 - August 6, 2020)
Jon Gurd Releases Final Single From Forthcoming Debut Album
   (17:22 - August 5, 2020)
El Bajo Arrives On Pharmacy Music With His Heliosphere EP
   (13:08 - August 4, 2020)
Horse Meat Disco Unleash Their Remix of Birds Of Pray
   (21:54 - July 28, 2020)
Check Out The Yousef Live At The Neon Garden Mix
   (21:39 - July 28, 2020)
Maor Levi Puts Together His Favourite Anjunabeats Tunes
   (12:58 - July 24, 2020)
Cold Blue Gives You The Summer Chills
   (14:08 - July 21, 2020)
Inner City Are Back With We All Move Together
   (09:58 - July 19, 2020)
Anjunabeats To Release Volume 15
   (10:20 - July 18, 2020)
Latest reviews
Petr Vojacek - Feel Free [Alter Ego Recordings]
   (00:37 - March 4, 2020)
Paul van Dyk & Elated - Parallel Dimension [VANDIT Records]
   (21:39 - November 21, 2019)
O.B.M Notion - Marina [Interplay Records]
   (22:34 - June 10, 2019)
Paul van Dyk & Jordan Suckley - Accelerator [VANDIT Records]
   (00:59 - March 15, 2019)
David Forbes Presents. Hal Stucker - Celeste
   (19:05 - January 6, 2019)
John Askew - Midnight Oil [VII]
   (18:59 - December 5, 2018)
Paul van Dyk Featuring. Plumb - Music Rescues Me [VANDIT Records]
   (22:11 - September 12, 2018)
Ben Gold & Audrey Gallagher - There Will be Angels (Standerwick Remix) [Whos Afraid of 138]
   (19:27 - September 3, 2018)
ARTY - Tim [Armada Music]
   (22:30 - August 20, 2018)
Chris Bekker & Farius - TXL [VANDIT Records]
   (20:54 - June 24, 2018)
Latest interviews
i:Vibes Interviews Chris Metcalfe
   (19:08 - October 3, 2014)
i:Vibes Interviews Will Atkinson
   (23:35 - September 18, 2014)
i:Vibes Interviews Johan Ekman
   (21:35 - August 30, 2014)
i:Vibes Interview Photographer
   (22:56 - June 18, 2014)
i:Vibes Interviews RAM
   (14:12 - June 1, 2014)
i:Vibes Interviews Genix
   (21:45 - April 18, 2014)
i:Vibes Interviews Zaxx
   (21:01 - April 11, 2014)
i:Vibes Interviews ReOrder
   (17:10 - April 7, 2014)
i:Vibes Interviews Judge Jules
   (23:20 - September 24, 2013)
i:Vibes Interviews Sean Tyas
   (12:01 - August 16, 2013)
Latest party reports
Nature One Review
   (09:13 - August 26, 2009)
Ibiza 2007
   (23:06 - October 11, 2007)
South West Four Cardiff
   (21:37 - October 11, 2007)
Reporting from Marco V's Combi:Nations II Tour
   (16:33 - November 21, 2006)
Party Report: Marcel Woods presents Musical Madness
   (20:58 - November 8, 2006)
Latest tutorials
Extensive Tutorial On Copyright Laws
   (13:21 - December 2, 2003)
How do I set up my own label?
   (15:20 - July 10, 2003)
Music Production Tutorial In Reason [01 - FAQ]
   (13:22 - March 4, 2003)
Tutorial, Scratching Techniques
   (20:16 - April 23, 2002)
Learning To DJ [05] - Scratching
   (17:49 - September 27, 2001)
Latest what is...
Tune, Classic & Album of the week Updated July 12
   (00:34 - June 24, 2004)
The Meaning of Music
   (16:00 - September 28, 2003)
Your predictions for best remixer in 2003, via our poll
   (13:22 - February 11, 2003)
The [i:Vibes] Visitors predictions for best DJ in 2003 ?
   (16:09 - January 21, 2003)
i:Vibes crew top 3 tunes of 2002...
   (10:36 - January 11, 2003)